WHAT IS AND HOW TO BE A CREATIVE DIRECTOR
If you ever wondered the creative process behind major companies and how they stay on brand. You should start by learning about a Creative Director…So what Exactly is a Creative Director? And does your Brand need one?
I like to describe my role as the Orchestrator. In a nutshell, the Creative Director or CD orchestrates the management and creative teams goals and direction. This is to illustrate the brands vision through Imagery, Copy(wording), and Layout.
Most CD’s are very low key and behind the scene. We wear many hats because of all skills and task we must complete. This is extremely beneficial for the members of their team and their audience. This enables the CD to clearly understand its team members way of thinking and how to effectively explain with ease.
3 Attributes of a CD
A Better Understanding of You and Your Team’s Direction to Success
Less Spending on Unnecessary Time and Marketing
A Cohesive Language to Your Audience
Basic Roles and Responsibility
Build and lead a cross-functional team (editorial, creative, management, production) able to autonomously write, shoot, design and produce, and deliver high-quality social content at internet speed
Lead in the creation of digital marketing collateral (text, graphics, blogs, videos, ads, etc.) that specifically spark conversations, and tell stories
Partner with brand strategists to elevate marketing plans with exceptional creative execution that is delivered on-time, on budget and on message
Effectively manage balance between in-house and out of house resources including budgets and operational strategies
Obsess over data and understand campaign metrics to set best practices and continuously improve campaigns, brand awareness, and overall engagement and conversion
Learn How To Be a Creative Director and watch as Alexa Chung goes behind the career of British Vogue Creative Director